Sources of bias in quantitative and qualitative research Even though, bias in a study may occur inadvertently, the reliability of study findings is suspect if there are errors. Research bias can also be intentional where there is preference for a particular outcome, and this distorts the research conclusion. Qualitative research is subjective and researchers need to eliminate bias and errors, while also relying on scrupulous scientific methods to ensure validity and reliability (Creswell, 2003). As such minimizing the risk of errors and bias enhances a study’s trustworthiness. Improving accuracy in the interpretation and analysis of research questions helps to improve the accuracy of both qualitative and quantitative studies
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