T.E.A.M. Weight loss

Information Lifetime Fitness started the TEAM Weight Loss campaign to help combat the rising cases of obesity issues facing the US today which according to statistics, has doubled in the last 30 years (Ali, 2012). 72 million Americans struggle with obesity today. The purpose of the campaign is to sensitize the public about the adverse effects of unhealthy lifestyle habits while encouraging them to take up and maintain a healthier lifestyle regime. By emphasizing the importance of a healthier lifestyle to participants, the campaign intends to influence as many people as possible to maintain the new lifestyles for several years in order to call the campaign a success. The campaign seeks to recruit more willing people to the Weight Loss club; they are then divided in groups and offered lessons in form of training e.g. exercises and nutrition lessons for a period of six weeks before they are released to further pursue their quest on their own with periodical supervision for those who need it.

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